A slow website doesn't just frustrate visitors — it tanks your rankings. Here's how to diagnose and fix it fast.
“The contractors who dominate local search in 2026 aren't just the ones with the best websites — they're the ones consistently publishing content their customers are searching for.”
Why Page Speed Is a Ranking Factor
Google has officially made page speed a ranking factor — meaning a slow site literally ranks lower than a fast competitor. Mobile users expect a page to load in under 3 seconds. Every additional second of load time increases your bounce rate and decreases conversions. Speed is not optional.
The Biggest Culprits
Unoptimized images are the #1 cause of slow contractor websites. Large JPEGs, no lazy loading, and no compression kill your scores. The second biggest culprit is bloated page builders that load unnecessary code. If your site scores below 70 on Google PageSpeed Insights, it's costing you customers.
How to Fix It Fast
Compress every image before uploading. Use a fast, clean-coded website (not a page builder). Enable browser caching and use a CDN. Run your site through PageSpeed Insights (pagespeed.web.dev) and fix the issues flagged as 'High Impact'. Or call Evan — FLW sites are built for speed from the ground up.
Want Evan to Build This For You?
Reading about strategy is one thing — having it implemented by someone who does it every day is another. Call Evan and let's talk about your business.