Your GBP is your most powerful free tool — and most contractors are leaving it half-finished. Here's what to fix today.
“The contractors who dominate local search in 2026 aren't just the ones with the best websites — they're the ones consistently publishing content their customers are searching for.”
Mistake #1: An Incomplete Profile
Your GBP should have a complete description, every service listed, your hours, your service area, and hundreds of photos. Most contractors fill out the basics and forget it. Google rewards completeness — every blank field is a missed ranking opportunity.
Mistake #2: Ignoring Q&A and Posts
The Questions & Answers section lets you pre-answer common customer questions — and it appears directly in your listing. Google Posts work like a mini-blog right on your profile. Most contractors never touch either. Using both gives you a major edge over competitors who leave them empty.
Mistake #3: Not Responding to Reviews
Responding to every review — positive and negative — tells Google (and potential customers) that you're an active, engaged business. It's a ranking signal and a trust signal. It takes 30 seconds per review and almost nobody does it consistently. Start today.
Want Evan to Build This For You?
Reading about strategy is one thing — having it implemented by someone who does it every day is another. Call Evan and let's talk about your business.